# Valley22 by KARMA Labs Karma Labs dedicate to building the customer-centric consuming experience in web3 era. We build a consumer experience between customers and speakeasys through utility tokens in a web3 era. Valley22, the first speakeasy, is building relationships with consumers through member tokens. We believe that together we can build a stronger connection between customers and merchants through the usage of these member tokens, connecting real world experiences with the metaverse. ![](https://1841777112-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHFBY0qaGIOEhwHb52cJn%2Fuploads%2FAKIwZYpeWj8tdOIqMsjb%2FUntitled.png?alt=media\&token=bf5b055e-c415-4ada-9e02-1d4cc2d0adc3) # Introduction Karma is a space where customers can connect and build loyalty with merchants through an enhanced experience provided by non-fungible tokens (NFTs). Our vision is to build a consumer experience in the web3 era where customers can customize member rights conforming to their own individualized preferences own. Merchants can also reach out to their most loyal customers and provide them exclusive benefits for their commitment. These members will truly own their membership through the usage of their NFT as proof of their membership. Currently, membership is rewarded based on a consumer's purchase history. However, this purchase history and membership is recorded solely from the merchants which prevents consumers from being able to share in the rewards and benefits earned through their expenditures. With our member tokens, we help customers own their membership and connection with their favored merchant while also allowing merchants to strengthen their connections to their consumers. We accomplished this goal by building a platform in which consumers can enjoy special benefits and experiences through their contributions to a restaurant. The ownership and proof of membership is tracked through the member token. # Consumer Ecosystem Karma's consumer ecosystem consists of three parts to form a customer-centered experience that enhances the customer/merchant experience. * **Consumer**: In our customer-centered consumer experience, customers can build their reputation through member tokens from merchants, experience member-only services, discounts and receive exclusive information from merchants while also being able to benefit and trade these experiences to others. * **Merchant**: Merchants can endow membership rights to their targeted audiences. Based on consumer behavior, merchants can build closer connections with customers by providing enhanced experiences tailored to their best customers. * **Lending platform**: Customers own their own member rights in the consumer ecosystems, their members token can be borrowed on lending platform. # Consumer experience and NFTs Customers have member rights and build their legacy through their purchase history in a consumer-centric experience. Karma utilizes member tokens, through a non-fungible-token (NFT), to empower customers to achieve this. Each NFT is unique, exclusive, and interchangeable. With the properties of NFTs, customers gain * **Ownership**: Consumers build their own history through their purchase histroy at a merchant. Customers purchase and contribute to the merchant while earning and potentially selling their member tokens. * **Transferrable Value**: Each interaction with a merchant can be tokenized and tracked as a contribution through a member token. The value of that contribution can be transferrable and traded. * **Customer-centric**: Consumer experiences are not only an interaction with one merchant but also establish one’s own reputation with multiple merchants. With the interoperability of a member token, the consumer's behavior can create a connection between themselves and a series of merchants. # What is a member token Member token represents the identity of member. ### Member token Member tokens are a collection of ERC1155-standard tokens on Solana which represents a member’s identity and builds a relationship between a customer and a merchant. The merchant is not merely the place where people visit, relax, and imbibe, it’s a space where people enjoy their favorite meals, celebrate a big day and build connections with the owner or a fellow patron. It’s the place where people experience life. ### Proof of Membership (PoM) Member token is the interaction between the holder and the merchant in a web3 era. Token holders can enjoy special services through their proof of membership. As a customer, you can experience VIP-only service, earn more tokens through purchasing, as well as build strong relationship with the merchant. Karma lab aims to aid in building a consumer-centric experience in web3, assisting merchants in connecting to their 1000 most loyal members \[[1](https://kk.org/thetechnium/1000-true-fans/)] and attracting new customers by providing the exclusivity of a unique, VIP member. 1. Present your membership token for VIP-only service 2. Earn additional tokens by eating and drinking at the participating merchants 3. Forge strong bonds with a favored merchant ### Consumer experience with member tokens Member tokens are non-fungible tokens (NFTs) representing a consumer's purchase history and loyalty to a particular merchant. With this NFT the consumer experience is as follows: 1. Customer arrives at the merchant. 2. Through presenting the member token, a customer can receieve VIP-only service 3. Purchasing or interacting with the merchant can create additional tokens. 4. Members tokens can be traded within NFT marketplaces. # Roadmap Our first demonstration of our consumer-centric experience launched in Taipei's favorite bar, Valley 22. Additional planned releases are as follows: **2022 Q2**: Launch a *merchant platform* that provides a merchant membership system in which merchants can verify the identity of their constumers, provide membership benefits and membership tokens. **2022 Q3**: Launch *member tokens* and build a *customer platform* to allow customers to view their characters and their connection with all merchants. **2022 Q4**: Launch a *marketplace* where customers can trade and barter their member tokens from specific restaurants with other members. **2023 Q1**: build a *community* where not only merchants and customers can participate but also workers at the merchants as well includings cooks, bartenders, suppliers, and content creators, amongst others. # Background The member token's origin With the advent of new technology, humans are moving from the physical world to the virutal one, the metaverse. However, we believe that humans will not live solely in either the virtual or the physical world but a world between the two. Merchant interactions would be the first instance of people living in between the physical and virtual worlds. A marketplace is where customers not only purchase their wants and needs but also build a connection with owners and merchants. In the past 15 years, business owners have tried to track the loyalty of their customers and provide VIP services in order to strengthen and reward that brand loyalty. ![Membership between customer and owner](https://1841777112-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHFBY0qaGIOEhwHb52cJn%2Fuploads%2FzB81PxsR5izTTZUE5Hgt%2FUntitled%20\(1\).png?alt=media\&token=38077ecb-93c0-4423-86c7-fba7c722f515) However, marketplace being where people live in and build connection with others, customers not only have interaction with merchants but also with other customers. Additionally, shop owners and customers are not the only entities in the consuming scene. Taking bistro as an example, there might be bistro owners, customers, bartenders, content creators, etc. # Vision Vision of Karma Lab's membership community. We are building a customer-centric experience in the web3 era. We believe that innovations in a marketplace will enhance the consumer experience and make the act of purchasing not just a buy-and-take behavior but an opportunity to buy while also accumulating brand loyalty and experience. We are moving from a standard membership system in the web2 era in which customers can only interact with shop owners a the membership community in the web3 era where customers can not only interact with merchants but also other customers. Finally, we believe the marketplace experience would be a community composed of multiple entities. The properties of a membership community are 1. **Ownership**: Memberships are derived from contributions to a merchant. The member token is wholly owned by the customer in a decentralized manner independent of the merchant. 2. **Transferrable Value**: Since member tokens are owned by the customer, they can be transferred or traded to other customers. 3. **Customer-centric**: Members are not restricted to specific merchants but are instead part of a customer-centric network, connected to everyone else in the community. # What we Do Different phases of Karma's membership system. In a traditional membership system, merchants builds relationships with customers through two main methods. 1. Aggregating customers behavior to better understand their customers 2. Curating VIP customer experiences to cultivate brand loyalty. However, not all customers share the same preference. Even though merchants collect data on consumer behavior, merchants couuld still fail to provide a curated experience due to the constraints of a traditional membership system. ### Membership in web3 era Membership in web3 era provides inter-connections between many merchants and many customers. Customers derive membership by contributions at a merchant, whether it be through a purchase history, referral, or advertisement. Shop owners endow rewards and services to those that contribute to the community. Customers can benefit from enjoying exclusive member benefits or exchanging their gifted benefits with other customers. ![Membership in web2 and web3](https://1841777112-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHFBY0qaGIOEhwHb52cJn%2Fuploads%2FBjE3HltPpDe5f6uXPjY4%2FScreen%20Shot%202022-02-02%20at%204.01.42%20PM.png?alt=media\&token=f69b1f8e-569f-4c91-87f7-a0caeac7906f) ### # Customer-focused Membership ### Overview We've created a unique way to be a consumer. In this system, you can earn different member tokens by simply spending and purchasing. Member tokens are Item NFTs which allow individuals to redeem special services or customizeed bonuses. Since member tokens are customized to your individual preferences, they will be tailored to your specific needs and desires. ### Avatar NFTs Avatar NFTs are ERC-721 compatible tokens. Each avatar NFT represents different members connecting with different merchants. Once people own an Avatar NFT, you can start building connections and loyalty with a merchant. * For the merchant : “To do a good job, an artisan needs the best tools.” Everything starts with the avatar NFT. Once you own avatar NFT, you can earning experience. After having an Avatar NFT and collecting member tokens, each individual member token can be used to decorate or provide accessories to your avatar, creating and representing the unique member rights provided by the merchant. ### Member token Member token are ERC-1155 compatible tokens. Each member token is endowed with different rights by the merchant. People can redeem different rewards with different member tokens. * Building consumer loyalty: Customers accumulate loyalty points by ordering specific types of cocktail, and once enough points are accumulated, a unique member token will be airdropped. Imagine as an example that a customer orders a different whisky every time they arrive at a speakeasy, this customer could be whiskey afficinado. After cumulating a certain amount of points from drinking whiskey cocktails, the customer would earn a whisky member token. By providing a whisky member token, merchants will endow special privileges related to whisky for this customer. * Special Rights : People can not only earn member tokens by consuming, but also earn via merchant contributions. Contributing in KARMA’s marketplace platform means that people can show their dedication and loyalty to merchants through interacting and highlighting them through social media or the metaverse. These online contributions will be record through digital print. ### # Valley22 Valley22 is the first speakeasy that will launch member tokens. The first generation of Valley22 member tokens consists of 404 uniquely designed ERC-721 compatible tokens on Solana. The holders of the member tokens will be early contributors that can enjoy exclusive member rights in Valley22. # Member tokens Distribution of Valley22 member token. There is a total supply of 404 first phase member tokens in Valley22. There are 22 tokens reserved by the Valley22 owner, 29 tokens reserved by Karma Labs funders, and 310 tokens are available for public mint. The remaining 43 tokens are reserved for marketing. ### The distribution ![Distribution of Valley22 member token.](https://1841777112-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FHFBY0qaGIOEhwHb52cJn%2Fuploads%2FWSkwCClYgLm6EwYpIp3S%2FScreen%20Shot%202022-02-01%20at%2011.02.58%20PM.png?alt=media\&token=fed8a552-e526-48d8-a5d5-26e3cf0df2c0) The drop of first generation member tokens is divided into three rounds.
NameTimeNumber
Founder reservationFeb. 05 2022 3:00 PM (UTC+8)51
Whitelist sale IFeb. 05 2022 3:00 PM (UTC+8)22
Whitelist sale IIFeb. 19 2022 3:00 PM (UTC+8)66
Public saleMar. 05 2022 3:00 PM (UTC+8)222
# Member rights Description of Valley22 member rights. The member rights of Valley22 first phase member token holders are unlocked according to the number of member tokens minted. ### **When minted token > 22 (Member only)** In this phase, member token holders are endowed with member exclusive rights, including member-only NFT cocktail sets and the ability to provide shots for everyone. * **Member-only NFT cocktail set** \[Only Valley22 member token holders can order] The NFT set is composed of three unique cocktails. * **Shots for everyone** \[When member token holders ring the bell at Valley22, free shots are presented for everyone in Valley22, whether they are members or not] All participants are welcomed in the community. ### **When minted token > 88 (Welcome newbie)** Member token holders can interact with bar not only by consuming. * **Member-only bonus** \[Special bonus Sparkling wine with four people reservation] The best way to invite others to join a community is to make them experience it. * **I drink I shake** \[Experience your bartender debut and invite your friends to enjoy together] As a space where people can reside, members can not only drink but also make their own cocktails and invite other members or friends to take a taste. ### **When minted token > 222 (Hi community)** Member token can interact with community include bar and other members not only one of them. * **NFT MVP each month** \[NFTs of the top three members by consumption are displayed in Valley22 per month] The members who contribute the most at Valley22 are awarded this title. Each member has an equal chance to be awarded, it's not solely based according to their monetary purchase history but also by their engagement with the platform. * **Propose and earn** \[Propose your own cocktail, and take 10% shares of the cocktail ordered] Each member can propose their own cocktail in the proposal. Once the proposed cocktail is voted as the winner in a proposal to the community, Valley22 would list the cocktail and provide a 10% share of the profits from the cocktail to the proposer. * **Member Meet-up** \[Meet-up for members to communicate knowledge, interest, or just chitchatting] Hold the member meet-up monthly. There will be different topics each month for members with different interests. # Membership community Member communities should be composed of four relationships: Merchants to customers, customers to merchants, customers to customers, and merchants to merchants. First, memberships in a web3 era should be interactive between shop owner and customers. As opposed to legacy membership systems, customers can not only consume, but also contribute to the shop by interacting with other members, new or old, to solidfiy and broaden the community of the merchant. On the other hand, merchants can reward special services to the customers who have contributed to the shop. Occasionally, mercahnts can airdrop specific NFT items to customers in order to provide customized consumer experiences. Secondly, NFT member tokens enable transparent membership programs and relationships. Customer can transfer their member token a new customer. Additionally, customers can have a stronger sense of belonging with each other by being the a fellow holder of the member NFT. Furthermore, item NFTs allow all members to distinguish each other through their own preferences, since different NFT items represent a difference of preferences amongst members. Lastly, with the growth of the membership community, more merchants can join, and thus the memberships would expand the membership community as relationships become more abundant. Merchants are no longer just a place where people consume but a tight community that people live in, with both shop merchants and customers committed to developing the community. # Member token Member tokens are ERC-1155 compatible tokens on Solana. Each member token is endowed with different rights by the merchant. Members in the community can contribute to the shop through different ways. Once the contribution triggers a specific event, based on the contribution of each member, shops will airdrop new member token to the members. As an example, a customer that consistently orders different whisky cocktails could be seen as a connoisseur of cocktails. After drinking a certain amount of whisky, the customer would earn a whisky member token. By recognizing Whisky member token, merchants can endow special privileges relating to whisky to this customer, but not of course, of something like Gin. # Contribution Contributions can be made in two different ways, online and offline contribution. Online contributions will be recorded by digital print. The interaction between members on social media or in the Metaverse is considered a promoting contribution for a merchant, as well as shares or likes of posts on social media. Offline contribution will be recorded by the merchant. Each offline transaction in a physical shop will be assigned a hash number, which will be considered as a digital receipt of the transaction. With these records of a consumers behavior, the mercahnt can endow rights to the member more precisely. # Metaverse Virtual merchants land in the Metaverse. Member token holders can step into the virtual shops. The avatar of the member tokens servers as the avatar for the member in the Metaverse. Members can enjoy social life the same as in the physical world. Also, member tokes can be used as decoration or accessories of the avatar. Moreover, members will also be airdropped member tokens depending on the specific event triggers by the member’s presence in the Metaverse. Additionally, these member tokens provided through the Metaverse will also come with certain privileges endowed in the physical shop. # DAO We aimed to build the Bistro DAO in the bistro industry. Using the capital construction of a Merchant DAO along with the Vault and Voting mechanism, merchants can be connected together. The owner can put forth ideas, events, or proposal into the DAO and work with the communty in accepting the proposal within the community. Moreover, there are not only two entities, customers and merchants, but also various entities in the whole industry, such as bartenders, wine merchants, Key opinion leaders (KOLs), etc. Each entity plays an important role in the restaurant industry. These entities will be represented with unique member tokens. Each of these entities in addition to merchants can put forth proposals that would accelerate the growth of the whole restaruant industry.