# What we Do

In a traditional membership system, merchants builds relationships with customers through two main methods.

1. Aggregating customers behavior to better understand their customers
2. Curating VIP customer experiences to cultivate brand loyalty.

However, not all customers share the same preference. Even though merchants collect data on consumer behavior, merchants couuld still fail to provide a curated experience due to the constraints of a traditional membership system.

### Membership in web3 era

Membership in web3 era provides inter-connections between many merchants and many customers. Customers derive membership by contributions at a merchant, whether it be through a purchase history, referral, or advertisement. Shop owners endow rewards and services to those that contribute to the community. Customers can benefit from enjoying exclusive member benefits or exchanging their gifted benefits with other customers.

![Membership in web2 and web3](/files/t5CURikvpDEe81N2Ayha)

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