> For the complete documentation index, see [llms.txt](https://whitepaper.valley22.xyz/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.valley22.xyz/valley22-by-karma-labs/consumer-ecosystem.md).

# Consumer Ecosystem

Karma's consumer ecosystem consists of three parts to form a customer-centered experience that enhances the customer/merchant experience.

* **Consumer**: In our customer-centered consumer experience, customers can build their reputation through member tokens from merchants, experience member-only services, discounts and receive exclusive information from merchants while also being able to benefit and trade these experiences to others.
* **Merchant**: Merchants can endow membership rights to their targeted audiences. Based on consumer behavior, merchants can build closer connections with customers by providing enhanced experiences tailored to their best customers.
* **Lending platform**: Customers own their own member rights in the consumer ecosystems, their members token can be borrowed on lending platform.