> For the complete documentation index, see [llms.txt](https://whitepaper.valley22.xyz/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.valley22.xyz/valley22-by-karma-labs/consumer-experience-and-nfts.md).

# Consumer experience and NFTs

Customers have member rights and build their legacy through their purchase history in a consumer-centric experience. Karma utilizes member tokens, through a non-fungible-token (NFT), to empower customers to achieve this. Each NFT is unique, exclusive, and interchangeable. With the properties of NFTs, customers gain

* **Ownership**: Consumers build their own history through their purchase histroy at a merchant. Customers purchase and contribute to the merchant while earning and potentially selling their member tokens.
* **Transferrable Value**: Each interaction with a merchant can be tokenized and tracked as a contribution through a member token. The value of that contribution can be transferrable and traded.
* **Customer-centric**: Consumer experiences are not only an interaction with one merchant but also establish one’s own reputation with multiple merchants. With the interoperability of a member token, the consumer's behavior can create a connection between themselves and a series of merchants.